How We Got Here
Former marketing teammates Monica and Cade reunited in the summer of ‘25 to map out what a collaboration could entail. Both in the midst of their own job searches, they wanted to create something for other folks figuring out which path to take next.
Over the past year, they’ve partnered on building the DNA of Wild Ledges Search Crew and the physical contents of its free “survival guide” mailer. With countless online courses and links in bios flooding people’s feeds, they wanted to create something tangible that felt more like an IRL ‘listening buddy’ than a virtual career coach.
Guided by the insight that job searching is rarely linear, they purposefully designed a variety of posters that capture a range of outlooks and emotions — from wanting to burn it all down to slowing down and enjoying the view. Postcards were also brought into the mix to give searchers an unexpected way to connect with hiring decision-makers beyond the “apply here” button.
All creative components of Wild Ledges Search Crew were co-concepted; Monica led copy and external storytelling, while Cade brought WLSC to life visually through custom designs and illustrations.
They had so much fun teaming up, they just might do it again one day.
Stay tuned / don’t wander away.